Universidad Ana G. Méndez

What you'll study

This programme builds a foundation in marketing principles, consumer behaviour and business management, then applies those principles to the fashion sector with an international perspective. You will study both strategic and practical subjects designed to prepare you for roles across the fashion value chain.

• Core marketing modules: Principles of Marketing, Market Research, Consumer Behaviour, Marketing Communications and Brand Management.
• Fashion-specific modules: Fashion Merchandising, Fashion Buying and Sourcing, Product Development for Fashion, Visual Merchandising and Store Design.
• International business and supply chain: International Marketing, Global Sourcing and Logistics, Trade and Customs for Apparel, Cross-cultural Management.
• Digital and retail skills: E-commerce and Omnichannel Retailing, Social Media and Influencer Marketing, Digital Analytics for Fashion, Retail Management.
• Creative and forecasting skills: Trend Forecasting, Fashion Styling and Editorial Concepts, Textile Fundamentals for Marketers.
• Research and professional practice: Marketing Research Methods, Business Ethics and Sustainability in Fashion, Internship/Practicum in industry, Capstone Project or Senior Portfolio.

Teaching methods typically include lectures, case studies, studio workshops, client-led projects and supervised internships. Coursework emphasises bilingual communication, cultural sensitivity and the ability to operate in Caribbean, Latin American and broader international markets.

Entry requirements

Applicants are normally expected to hold a secondary school diploma or equivalent. Admissions will consider academic records, letters of recommendation and a personal statement outlining interest in fashion marketing. Demonstrable proficiency in Spanish and English is strongly recommended due to the bilingual learning environment and international focus.

Some applicants may be asked to provide a portfolio of creative work or evidence of related experience (such as retail, styling, social media projects or internships) where relevant. Mature applicants with relevant work experience are welcome and may be considered through a separate admissions route.

Career prospects

Graduates go on to a range of roles across the fashion and retail industries, as well as in related creative and commercial sectors. The programme prepares students for both entry-level positions and for progression into managerial roles with experience.

• Fashion buyer or merchandise planner
• Brand manager or product manager for fashion labels
• Retail manager or visual merchandiser
• E-commerce manager, digital marketing or social media specialist for fashion brands
• Fashion PR, showroom or wholesale representative
• Supply chain coordinator or sourcing specialist for apparel
• Trend analyst, stylist or content creator
• Entrepreneurship in fashion retail, private label or consultancy

Internships and the capstone project help build practical experience and employer contacts, supporting transitions into the industry or further study in areas such as MBA programmes or specialised masters degrees.

Why study at Universidad Ana G. Méndez.

Universidad Ana G. Méndez offers a bilingual, culturally diverse learning environment that reflects the island’s role as a bridge between Latin American and US markets. The university’s campuses provide industry-focused facilities, faculty with professional experience, and connections to local and regional fashion and retail organisations for practicum placements.

Students benefit from practical training, applied projects with real clients, and career services that support internship searches and employer networking. The programme’s international orientation and emphasis on digital skills aim to equip graduates for careers in the fast-changing global fashion marketplace.