Massey University

What you'll study

The Master of Communication covers contemporary communication theory and advanced research methods alongside practical subjects in strategic and digital communication. Students typically study core topics such as communication research methods (qualitative and quantitative), communication theory, intercultural and organisational communication, crisis and risk communication, and digital media strategies. Elective modules allow specialisation in areas like strategic public relations, political communication, health communication, media analysis or social media strategy.

The programme is offered with flexible pathways: a thesis-based route for those focused on original research, and a coursework-plus-project route for students prioritising applied practice. The coursework route commonly culminates in an extended industry-facing project or professional portfolio developed with academic supervision. Overall duration is consistent with a postgraduate masters programme, with full-time and part-time study options available.

Entry requirements

Applicants normally need a recognised bachelor’s degree with a relevant major (for example, communication, media, sociology, journalism, marketing or a closely related discipline) or a postgraduate diploma in a relevant field. Applicants with substantial professional experience in communication may be considered, particularly for the coursework route. For the thesis route, applicants should demonstrate research potential and may be required to submit a research proposal and evidence of supervisor availability.

All applicants whose first language is not English must meet Massey University’s English language proficiency requirements, typically through an approved test score or equivalent qualification. Selection is competitive and academic transcripts, CV and referees’ reports are commonly requested.

Career prospects

Graduates move into a wide range of senior and specialist roles across public, private and not-for-profit sectors. Typical career outcomes include communications manager, public relations or media relations specialist, digital or social media strategist, internal/organisational communications advisor, policy communicator, stakeholder engagement specialist, and crisis communications consultant. The research route also prepares graduates for doctoral study and careers in academic research or higher education teaching.

Many students leverage Massey’s industry connections and applied project work to transition into roles in government agencies, corporate communications teams, NGOs, consultancy firms, broadcast and online media organisations, and research institutions.

Why study at Massey University

Massey University has a long-standing reputation for applied, interdisciplinary study and offers flexible delivery modes including on-campus and distance learning, which suits working professionals and international students. The university’s communication teaching draws on staff with active research profiles and practical industry experience, enabling a balance of rigorous theory and real-world application.

Students benefit from access to research supervision, industry project opportunities and professional networks in New Zealand and the wider region. The programme’s flexible pathways (thesis or practice-based) and supportive postgraduate environment make it well suited to those aiming for advanced professional practice or further academic study in communication.