Swansea University

What you'll study

The BSc Marketing provides a broad grounding in core marketing theory and practice, with opportunities to specialise in areas such as digital marketing, consumer behaviour and marketing analytics. Study typically combines core modules in principles of marketing, marketing research and marketing strategy with complementary business subjects including economics for business, finance fundamentals and business law. Practical modules often include digital marketing and social media, brand management, services marketing, international marketing and marketing analytics or data-driven marketing.

Teaching methods mix lectures and seminars with group work, case studies, live client briefs and practical workshops. Assessment is usually by a combination of coursework, project reports, individual and group presentations, portfolios and unseen examinations. Final-year students normally complete a substantive research project or dissertation that applies marketing theory to a real-world problem.

Many students have the option to take a placement year or a shorter industry placement between years, gaining workplace experience in agencies, retail, FMCG, technology firms or public sector organisations. Opportunities to work on industry-linked projects, attend guest lectures from practitioners and use digital marketing labs or analytics software are typically embedded in the programme.

Entry requirements

Applicants are expected to hold a recognised secondary school qualification or equivalent. The programme normally considers A-levels, BTEC qualifications, Scottish Highers/Advanced Highers and international qualifications such as the International Baccalaureate. Admissions decisions take into account the overall academic profile and evidence of numeracy, communication and critical thinking skills.

Applicants whose first language is not English will usually be required to demonstrate English language proficiency through a recognised test or an approved qualification. The university also welcomes mature students and those with work experience; contextual information and personal statements are considered as part of the selection process.

Career prospects

Graduates from BSc Marketing typically enter roles in marketing, sales and communications. Common starting positions include marketing executive, digital marketing specialist, social media coordinator, market researcher and account executive in advertising or PR. With experience, graduates progress to roles such as brand manager, marketing manager, insight analyst, media planner or commercial director.

The degree provides a strong foundation for joining graduate schemes in consumer goods, retail, technology and professional services, or for working in specialist agencies (creative, digital, media and research). Some graduates choose to continue study with postgraduate qualifications in marketing, market research, data analytics or business (for example an MSc or MBA) to accelerate career progression.

Why study at Swansea University

Swansea University offers a supportive teaching environment with a balance of theory and applied learning. The programme is delivered within a business-focused school that fosters links with regional and national employers, providing opportunities for placements, live projects and guest input from practitioners.

Students benefit from campus facilities such as dedicated teaching spaces, computing and analytics resources, and careers and employability services that support CV development, interview preparation and employer networking. Swansea's location combines a compact campus with access to a vibrant coastal city and a growing business community, giving students both an attractive lifestyle and practical opportunities to engage with industry.

Overall, the BSc Marketing at Swansea is aimed at students who want a commercially-oriented degree that develops creative, strategic and analytical marketing skills for a wide range of sectors.