University of Leicester

What you'll study

This programme combines theoretical foundations with practical marketing skills. In the early years you study core topics such as marketing principles, consumer behaviour, marketing communications, and basic quantitative methods for marketing. Subsequent modules typically cover digital marketing, branding, product and pricing strategy, market research techniques (qualitative and quantitative), marketing analytics and ethics in marketing.

Teaching methods include lectures, seminars, case studies, group projects and practical workshops using industry-standard digital tools. You will normally complete a substantial independent project or dissertation in the final year, allowing you to investigate a marketing topic in depth. There are also opportunities to take optional modules related to advertising, sales, international marketing, entrepreneurship and business strategy to tailor the degree to your interests.

The course structure supports the development of employability skills through live client briefs, consultancy-style projects, and presentations. Students are frequently encouraged to apply practical skills in real-world contexts; where available you may be able to take a placement year or study abroad option to gain additional workplace experience.

Entry requirements

Typical entry to the Marketing BA requires successful completion of secondary qualifications such as A-levels, BTEC or an equivalent international qualification. Applicants are usually expected to demonstrate competence in numeracy and English; GCSE-level English and mathematics (or equivalent) are often required or recommended.

The programme accepts a range of qualifications and welcomes mature and international applicants. Admissions decisions also take into account personal statements, references and any relevant work or voluntary experience. If English is not your first language you will need to meet the university's English language requirements.

Career prospects

Graduates from this programme move into a wide range of roles across sectors. Common destinations include marketing executive, digital marketing specialist, social media manager, brand assistant, market researcher, account manager, advertising and PR roles, and sales or business development positions. Increasingly, graduates are employed in data-driven roles such as marketing analytics and CRM management.

Leicester marketing graduates work in commercial companies (retail, FMCG, technology), creative and media agencies, public sector organisations and charities. The degree also provides a solid foundation for postgraduate study in marketing, business, management or related fields.

Why study at University of Leicester

The University of Leicester offers a supportive learning environment with a close-knit campus and strong links to regional and national employers. You benefit from teaching by academic staff with subject expertise and applied research interests in consumer behaviour, digital marketing and marketing strategy, as well as regular input from industry practitioners through guest lectures and live projects.

The university provides careers support, placement services and student societies (including marketing and business clubs) that help you build a professional network and practical experience. Located in a diverse, well-connected city, Leicester gives easy access to placement and graduate opportunities across the Midlands and beyond.

Facilities supporting the degree include computer labs and access to digital marketing and data analysis software, and the course emphasises transferable skills — communication, data interpretation, creativity and project management — that employers value.