University of Ljubljana

What you'll study

The programme builds on core marketing concepts and develops specialist skills in analysis, strategy and digital practice. Typical core modules include Marketing Management, Consumer Behaviour, Marketing Research Methods, Marketing Analytics and Strategic Brand Management. Students also study digital and communication topics such as Digital Marketing, Social Media Strategy and Integrated Marketing Communications.

Quantitative and methodological training is emphasised through modules in Statistics for Marketing, Data-driven Decision Making and Market Research Techniques. Elective options allow specialisation in areas such as International Marketing, Services Marketing, Product and Innovation Management, Pricing Strategy or Retail and Sales Management.

The programme combines seminars, case studies, group projects and applied consultancy work. Students complete an independent research project or Master's thesis that applies theoretical and empirical methods to a practical marketing problem.

Entry requirements

Applicants normally need a recognised undergraduate degree in business, economics, marketing, communication, management or a related discipline. Candidates with a non-business bachelor's who can demonstrate relevant coursework, professional experience or quantitative aptitude are also considered.

Institutions typically require evidence of academic achievement equivalent to the Slovenian bachelor level, a curriculum vitae, and a motivation letter outlining study goals and relevant experience. Many applicants are asked to provide transcripts and may be invited to an interview.

As the programme is delivered in English (or may offer English-taught pathways), proof of English language competence is usually required; commonly accepted evidence includes recognised test scores or documented previous study in English. Professional experience in marketing, internships or portfolio materials can strengthen an application.

Career prospects

Graduates move into a broad range of marketing and commercial roles across private, public and not-for-profit sectors. Typical career destinations include marketing manager, brand manager, product manager, digital marketing specialist, customer insight or market research analyst, sales and trade marketing roles, and e-commerce manager.

The programme also prepares students for roles in consulting, start-up business development and strategic planning, and provides a foundation for doctoral study in marketing or management for those interested in academic and research careers.

Why study at University of Ljubljana

The University of Ljubljana hosts Slovenia's largest and oldest higher-education community, with well-established faculties that maintain strong links to regional industry and international partners. The Faculty of Economics and related departments offer a mix of academic research and applied projects, giving students opportunities to work with businesses and participate in consultancy assignments.

Studying in Ljubljana provides access to a compact capital city with a Central European business environment and convenient links to neighbouring markets. The university supports international mobility through Erasmus and other exchange networks, and its programmes emphasise a balance of theoretical rigour and practical skills sought by employers in the region and beyond.