University of Hull

What you'll study

This degree blends foundational management subjects with specialist marketing units to give a rounded understanding of how organisations create, communicate and deliver value. You will study consumer behaviour, marketing communications, digital marketing, market research and strategic marketing alongside modules in management, organisational behaviour, operations, finance and entrepreneurship.

The programme typically covers:

• Core marketing modules – principles of marketing, consumer behaviour, branding, integrated marketing communications and digital marketing strategies.
• Analytical and research skills – quantitative and qualitative market research methods, marketing analytics, use of data for segmentation and campaign evaluation.
• Management and organisational studies – leadership and people management, operations and resource management, business strategy and decision-making.
• Practice and application – project work, live briefs with external organisations, campaigns and a major independent dissertation or applied marketing project.

The degree is delivered through lectures, seminars, group work, case studies and practical workshops. Assessment methods include coursework, group projects, presentations, reports, exams and a final-year project. There are opportunities for a work placement or study abroad period to gain practical experience and enhance employability.

Entry requirements

Entry standards are set to reflect the academic level of an honours degree. Typical applicants present a mix of A-levels, BTEC (or equivalent vocational qualifications) and appropriate Level 3 qualifications. Mature applicants and those with alternative qualifications are considered on an individual basis.

Typical conditions applicants should expect:

• A-levels or equivalent qualifications in related subjects such as business, economics, languages or humanities; vocational qualifications such as BTEC in business are also accepted.
• GCSE English language (and often mathematics) at a standard equivalent to grade C/4 or above.
• Applicants whose first language is not English will need to demonstrate competency through an accepted English language qualification (for example IELTS or equivalent) at the level required by the university.

Interview or assessment may be used for some applicants, and the university values relevant work experience, extra-curricular activities and a clear motivation for studying marketing and management.

Career prospects

Graduates are prepared for a wide range of commercial roles where marketing knowledge and management capability are needed. Typical entry-level roles include marketing assistant, social media or digital marketing executive, brand coordinator, sales executive, market researcher and management trainee posts. With experience, graduates often move into roles such as marketing manager, brand manager, digital strategist, customer insight analyst or commercial manager.

The programme also provides a strong foundation for starting a business or working in public sector and third-sector communications and development roles. Many students progress to professional qualifications (for example from the Chartered Institute of Marketing) or postgraduate study in marketing, management, marketing analytics or related fields.

Why study at University of Hull

The University of Hull offers a business-focused environment with strong links to regional and national employers, giving students access to live industry projects and placement opportunities. The Business School emphasises practical skills, data-informed decision-making and contemporary marketing practice including digital and social media channels.

Teaching is delivered by staff with academic and industry experience, supported by guest lectures from marketing professionals and opportunities for networking through events and employer partnerships. Students benefit from campus facilities, dedicated careers support and modules designed to develop both creative and analytical capabilities valued by employers.