Keele University

What you'll study

The programme mixes foundational business subjects with accounting and finance modules, delivered through lectures, seminars, workshops and applied assessments. In early years you will study introductory modules in financial and management accounting, principles of management, micro- and macro-economics, quantitative methods for business, marketing and organisational behaviour to build a broad business base.

• Core accounting topics: financial accounting, management accounting, and reporting principles
• Business and management: strategy, operations, marketing, entrepreneurship and organisational behaviour
• Quantitative and research methods: statistics, data analysis and business decision-making
• Optional specialised modules: auditing, taxation, corporate finance, business law, international business and sustainability
• Final-year project or dissertation and a range of applied modules allowing you to integrate accounting techniques with strategic business issues

The programme typically offers an optional placement year in industry and opportunities for short international exchanges, allowing you to gain practical experience and build a professional network. Teaching includes case studies, group projects, and real-data assignments so you learn to apply accounting methods in authentic business contexts.

Entry requirements

Applicants are expected to have a recognised level 3 qualification (for example A‑levels, BTEC National, Access to HE Diploma) or equivalent international qualifications. Keele considers applications holistically and may also accept mature applicants with relevant work experience or alternative qualifications.

• GCSE-level English and Maths (or acceptable equivalents) are normally required.
• Students whose first language is not English must demonstrate English proficiency through an approved test or qualification.
• Selection takes account of predicted and achieved qualifications, personal statement and any relevant experience; some modules or placement opportunities may have additional requirements.

Career prospects

Graduates are equipped for a range of careers that combine business management and accounting expertise. Common pathways include roles in accounting and finance, such as management accountant, financial analyst, accounts assistant, auditor or tax associate, as well as positions in consultancy, banking, corporate finance and public sector finance.

• Many students progress to professional accountancy bodies (for example ACCA, CIMA and ICAEW routes) and gain exemptions for specific professional papers depending on module choices and accreditation status.
• Other graduates move into general management, operations, marketing or start-up roles where commercial awareness and financial literacy are valued.
• Keele’s careers service and placement opportunities support CV development, internships and graduate recruitment in regional, national and international organisations.

Why study at Keele University

Keele offers a campus-centred student experience with small-group teaching and accessible academic staff, which helps when developing both technical accounting skills and broader management capabilities. The Business School emphasises applied learning and maintains links with professional bodies and employers to keep the curriculum relevant to industry needs.

• Interdisciplinary teaching that enables you to combine accounting with management, economics and data skills.
• Opportunities for a year in industry or study abroad to gain practical experience and international perspective.
• Dedicated support from the careers and placements team, alongside workshops on professional qualifications, CVs and interview preparation.
• A supportive campus environment with business incubation, student societies and access to research-informed teaching from staff active in business and accounting research.