Keele University

What you'll study

This programme teaches core social research methods alongside specialist options so you can design and carry out sustained empirical projects. Core taught elements typically cover research design, quantitative analysis (including statistical modelling and survey methods), qualitative methods (including interviewing, focus groups and thematic analysis), ethics and governance in research, and principles of mixed methods. Training emphasises practical skills: data collection, data management, use of standard analysis software and clear reporting of findings.

Teaching is usually organised as a combination of lectures, small-group seminars, hands-on computer workshops and supervised project work. You will also complete a substantial independent dissertation or project that applies the methods you have learned to an original piece of research, under one-to-one supervision. Optional modules often reflect the School's research strengths and may include topics such as applied policy evaluation, longitudinal and panel data analysis, social survey design, advanced qualitative techniques, and specialised subject areas (for example health, education, or crime and justice), allowing you to tailor the programme to your interests.

Entry requirements

Applicants are normally expected to hold a good honours degree in a relevant discipline such as sociology, politics, social policy, psychology, economics or another social science. Candidates with a lower-honours degree and substantial relevant professional experience (for example in research, evaluation or policy roles) may be considered. All applicants must provide a personal statement outlining their research interests and suitability, and academic or professional referees.

International applicants whose first language is not English will need to demonstrate proficiency in English. Where appropriate, applicants may be invited to an interview or asked to submit a short piece of written work to assess research potential.

Career prospects

Graduates from this programme are equipped for a wide range of careers that require strong analytical and research skills. Common destinations include research officer or research associate roles in universities, independent research institutes and think-tanks; policy analyst and evaluation posts in government departments and local authorities; roles in non-governmental organisations and international agencies; and data- and market-research positions in the private sector.

The course also provides a solid foundation for doctoral study (PhD) for those intending to pursue an academic research career. Emphasis on practical techniques, software skills and report-writing makes graduates attractive to employers who need staff capable of designing studies, handling and analysing data, and communicating evidence to diverse audiences.

Why study at Keele University

Keele offers a supportive, research-informed environment with a strong emphasis on interdisciplinary teaching and small-group supervision. The programme is delivered within a school that has active methodological expertise and links to applied research centres, providing opportunities to engage with live research projects and policy-focused work.

Students benefit from practical training facilities and access to resources such as specialist social science databases, statistical and qualitative-analysis software training, and a campus library with robust research support. Keele's cohort sizes encourage close contact with academic staff and peers, helping you to develop the methodological confidence and professional networks needed for a career in social research.