University of Malta

What you'll study

The programme combines core business foundations with specialised marketing and retail modules. In early stages you will cover essentials such as microeconomics, financial accounting, quantitative methods and organisational behaviour to build a business context for marketing practice.

Marketing-specific and retail-oriented modules typically include:

• Principles of Marketing — concepts, market segmentation and the marketing mix.
• Consumer Behaviour — psychological and sociological drivers of purchase decisions.
• Marketing Research and Data Analysis — designing research, survey methods and basic statistical analysis for marketing.
• Retail Management — store operations, merchandising, category management and omnichannel retailing.
• Digital Marketing and E‑commerce — online channels, social media strategy, search marketing and web analytics.
• Brand Management and Promotion — brand strategy, advertising and integrated communications.
• Sales Management and Negotiation — B2B and B2C selling, account management and sales force organisation.
• Strategic Marketing — long‑term planning, competitive analysis and marketing strategy formulation.
• Business Law and Ethics — regulatory context affecting marketing and retail practice.
• Capstone Project or Internship — applied project, industry placement or dissertation integrating theory with real‑world marketing problems.

Modules are delivered through lectures, seminars, case studies, group projects and practical workshops. Assessments typically include written examinations, group presentations, coursework reports and a final applied project or placement.

Entry requirements

Applicants are expected to hold a recognised secondary school qualification equivalent to Maltese matriculation or A‑levels, with passes in relevant subjects. A good grounding in English and a quantitative subject (for example mathematics, statistics or economics) is usually desirable.

Acceptable qualifications include secondary certificates, recognised international qualifications and relevant post‑secondary diplomas (for example MCAST advanced programmes). Mature applicants with appropriate work experience are considered through the University’s mature entry procedures. International applicants whose first language is not English are normally required to demonstrate English language proficiency through an approved test or an equivalent qualification.

Career prospects

Graduates enter a wide range of roles across the public and private sectors. Typical career paths include:

• Marketing executive or manager in consumer, services or industrial sectors
• Retail manager, merchandiser or category manager for national and international chains
• Digital marketing specialist, social media manager or e‑commerce coordinator
• Market research analyst and customer insight specialist
• Brand manager, product manager or advertising account executive
• Sales manager, key account manager or business development executive
• Entrepreneurship and roles within start‑ups focused on consumer goods or online retail

The programme’s mix of practical projects and workplace placement opportunities aims to prepare graduates for immediate entry into employment or for postgraduate study in marketing, business administration or related disciplines.

Why study at University of Malta

The University of Malta provides a comprehensive business education within the national university, combining academic teaching with applied learning and links to local industry. Students benefit from experienced academic staff, visiting practitioners, and access to facilities that support teaching, research and student enterprise.

Studying in Malta offers practical advantages for marketing students, including proximity to a diverse Mediterranean market, opportunities for internships with local and international firms, and a compact environment that facilitates industry engagement. Career services, student societies and employer networking events further support transition from study to work.