Qassim University

What you'll study

The diploma combines applied and theoretical modules designed to build core event-management skills. Teaching covers the full event lifecycle from concept to post-event evaluation and emphasises real-world practice and workplace readiness.

• Principles of Event Management – fundamentals of event types, stakeholder analysis and event planning methodologies.
• Event Marketing and Communications – branding, promotion, social media campaigns and audience engagement techniques.
• Logistics and Operations – venue selection, production planning, supplier management and on-site coordination.
• Financial Management for Events – budgeting, cost control, pricing, sponsorship and revenue-generation models.
• Health, Safety and Risk Management – crowd management, emergency planning, insurance and legal considerations.
• Sponsorship, Fundraising and Partnership Development – negotiation with sponsors, proposal writing and stakeholder relations.
• Digital and Hybrid Events – technologies for virtual events, streaming, hybrid formats and analytics.
• Customer Service and Guest Experience – front-of-house operations, accessibility and quality assurance.
• Project Practical/Capstone Project – students plan and deliver a live or simulated event, integrating skills from taught modules.
• Work Placement / Internship – supervised placements with event companies, cultural organisations or corporate event teams where available.

Modules are typically delivered through lectures, workshops, site visits and supervised practicals. Assessment combines coursework, project work, practical assessments and presentations.

Entry requirements

Applicants are normally expected to hold a secondary school certificate or equivalent qualification. Qassim University may also consider applicants with relevant vocational experience or mature applicants who can demonstrate prior learning and motivation for the field.

• Evidence of competency in Arabic; competence in English is an advantage and may be required for module content delivered in English or for international placements.
• Successful applicants may be asked to attend an interview or submit a portfolio demonstrating any relevant experience, such as voluntary work, internships or small-scale events they have organised.
• Some programmes include a short induction or preparatory course for candidates who need to develop foundational skills in IT, communication or business numeracy.

Career prospects

Graduates gain practical skills that are directly applicable to the events and meetings industry. Typical roles taken up by diploma holders include:

• Event coordinator or assistant event manager
• Conference and exhibition officer
• Venue operations or front-of-house manager
• Festival or cultural programme assistant
• Sponsorship and partnerships coordinator
• Corporate events specialist, internal communications events
• Wedding and private events planner, freelance event entrepreneur

Graduates also find opportunities in related sectors such as hospitality, tourism, public sector event teams, non-governmental organisations and marketing agencies. The diploma can serve as a pathway to further study in business, tourism, hospitality or a specialised honours degree in event management.

Why study at Qassim University

Qassim University offers this programme within a regional campus that combines academic teaching with industry-focused training. The university has links with local and national event providers, cultural institutions and hospitality businesses that support placements and project collaborations.

• Practical learning: emphasis on hands-on projects, site visits and supervised internships to build workplace-ready skills.
• Experienced staff: instructors with professional industry experience in events, hospitality and marketing.
• Local and regional networks: opportunities to engage with public-sector events, cultural festivals and private-sector clients across the region.
• Facilities and resources: access to campus venues, lecture laboratories and technology for digital and hybrid event delivery.
• Progression routes: clear academic and vocational pathways for students wishing to advance to higher qualifications or professional certification in event and hospitality management.