Qassim University

What you'll study

The programme combines foundational business subjects with specialised sales and marketing modules. Teaching emphasises applied skills, real-world case studies and workplace readiness.

• Principles of Marketing: marketing fundamentals, market segmentation, product, price, place and promotion.
• Sales Management and Techniques: sales planning, customer acquisition, territory management and performance measurement.
• Consumer Behaviour: buying processes, cultural and psychological factors influencing customers.
• Digital Marketing: social media marketing, search engine basics, email campaigns and online advertising.
• Market Research and Data Analysis: research methods, survey design, basic statistics and interpreting market data.
• Retail Management and Merchandising: store operations, visual merchandising and inventory control.
• Customer Relationship Management (CRM): relationship-building, retention strategies and CRM software concepts.
• Business Communication and Negotiation: professional communication, presentation skills and sales negotiation techniques.
• Business Law and Ethics: commercial legal principles, consumer protection and ethical marketing practice.
• Accounting and Finance Basics: introductory accounting, budgeting and pricing decisions.
• Practical Project / Internship: applied project or workplace placement to develop hands-on experience.

The programme structure typically includes classroom lectures, practical workshops, group projects and an assessed practical placement or capstone project to demonstrate applied competence.

Entry requirements

Applicants are normally required to hold a secondary school certificate (or equivalent) recognised by Qassim University. Selection may consider academic transcripts, a personal statement and, where applicable, relevant work experience or employer sponsorship. Proficiency in Arabic is usually expected for delivery of some course elements; knowledge of English is an advantage because of technical materials and digital-marketing content. International applicants must provide proof of equivalent secondary qualifications and meet the university's general admission policies.

Career prospects

Graduates gain practical skills for immediate employment across private and public sectors. Typical entry-level roles include:

• Sales representative or sales executive
• Marketing assistant or marketing coordinator
• Digital marketing or social media specialist
• Retail supervisor or store team leader
• Customer service and account management roles
• Merchandising and trade promotion positions

With workplace experience, graduates can progress to supervisory and managerial roles or specialise further. Many students use the diploma as a pathway to a bachelor’s degree in business, marketing or related fields to expand career options.

Why study at Qassim University

Qassim University offers a regional campus with links to local industry and a focus on applied vocational education. Students benefit from experienced faculty with practical backgrounds, access to modern campus facilities and opportunities for industry placements within the Al-Qassim region. The programme’s practical orientation and community connections are designed to prepare students for the immediate demands of sales and marketing roles in local and national markets.