Qassim University

What you'll study

This diploma combines theory and hands-on practice to build a complete digital marketing toolkit. Modules cover digital strategy and planning, content marketing, social media management, search engine optimisation (SEO) and search engine marketing (SEM/PPC), email marketing, web analytics and reporting, user experience (UX) basics for marketers, and e‑commerce fundamentals.

• Digital Marketing Foundations – concepts, customer journeys, segmentation and channel planning.
• Content Creation & Social Media – content strategy, copywriting, multimedia for social platforms, community management.
• SEO & SEM – on‑page and technical SEO, keyword research, paid search campaign setup and optimisation.
• Analytics & Data – web analytics tools, KPI setting, conversion tracking and reporting for performance improvement.
• Email Marketing & Automation – list management, campaign design, automation workflows and deliverability best practice.
• E‑commerce & Digital Advertising – online merchandising, paid social advertising, programmatic basics and measurement.
• Legal, Ethics & Privacy – data protection, advertising regulation and ethical considerations in digital communications.
• Capstone Project / Practical Workshop – a real or simulated campaign project that applies planning, execution and measurement skills; industry placements or guest workshops are commonly included.

Entry requirements

Applicants are normally expected to hold a recognised secondary school certificate (or equivalent such as the Tawjihi or an international school certificate). Candidates should demonstrate basic computer and internet skills and a working knowledge of English; Arabic language ability is advantageous given the regional market focus. Mature applicants with relevant work experience may be considered. Selection may include an interview or submission of a short statement of interest or portfolio.

Career prospects

Graduates leave with practical skills that are applicable across the private and public sectors and in agencies. Typical roles include:

• Digital Marketing Executive or Assistant
• Social Media Coordinator / Manager
• SEO Specialist
• PPC / Paid Media Analyst
• Content Marketer or Content Producer
• E‑commerce Assistant or Online Merchandiser
• Digital analytics and reporting roles

Diploma holders also often move into freelance digital services, work in SMEs and startups, or progress to further study in undergraduate Business or Marketing degrees to deepen strategic and managerial skills.

Why study at Qassim University

Qassim University provides teaching that is attuned to the needs of the local and regional labour market, with access to practical computer labs, digital marketing tools and industry guest lecturers. The university emphasises applied learning and often facilitates workshops and links with businesses in Al Qassim and beyond, helping students build portfolios and workplace experience. Instruction blends regional market context with international best practice, and students benefit from student services, career support and opportunities to continue to higher education within the university system.