Averett College

Programme overview

This campaign centers on raising awareness and donations through social media channels. It draws on institutional assets such as the university's social media sites, brand standards and alumni relations channels to reach constituents and promote giving options like annual funds and memorial or named funds.

What you'll study

• How to use existing social channels and the university's Media & Brand resources to craft messages for donation drives.
• Practical coordination with alumni and advancement touchpoints (for example Alumni Association and Alumni Events) to amplify giving appeals.
• Familiarity with donation pathways referenced on the site structure, including Donate Now, Giving Ways to Give, and specific funds such as memorial and named funds.
• Integration with campus communications outlets such as Ember News & Events and other internal pages to support campaign visibility.

Entry requirements

No academic prerequisites are listed on the source pages; this type of campaign is typically open to students, staff, or volunteers who can work with campus communications and advancement teams.

Career prospects

Experience running an institutional giving social campaign is relevant to roles in marketing, alumni relations, fundraising/advancement, social media management and communications for nonprofit or higher-education organizations.

Scholarships & funding angle (general)

The campaign promotes multiple giving options referenced on the institution's giving pages, including annual funds and memorial funds; it supports fundraising for scholarships and campus priorities by directing audiences to established donation pathways and the Donate Now call to action.