University of Texas Permian Basin

What you'll study

The certificate is built from six 3-credit digital marketing courses; students must earn a grade of C or better in four of the six listed courses to meet the core requirement. Courses focus on practical digital skills and marketing principles:

• MRKT 4300 – Digital Branding (8 weeks): multi-channel digital branding plans, best practices and trends, case studies and semester-long branding projects. Prerequisite: MRKT 3300.
• MRKT 4301 – E-Marketing (7 weeks): internet-based marketing methods within e-commerce context and adaptations of marketing logic. Prerequisite: MRKT 3300.
• MRKT 4302 – E-Commerce (7 weeks): e-commerce principles and practice including selling/marketing on the web, content management, mobile commerce, online auctions, legal/ethical issues, security, online payments and a comprehensive e-commerce project. Prerequisite: MRKT 3300.
• MRKT 4303 – Digital Advertising (8 weeks): fundamentals of launching and managing online advertising campaigns, planning, execution, monitoring and follow-up. Prerequisite: MRKT 3300.
• MRKT 4304 – Digital Marketing Analytics (8 weeks): quantitative and qualitative approaches to measuring digital marketing effectiveness, consumer experience analytics and performance measurement. Prerequisite: MRKT 3300.
• MRKT 4322 – Social Media Marketing (8 weeks): in-depth study of social media networking and its marketing applications for the modern economy. Prerequisite: MRKT 3300.

Entry requirements

The certificate is intended to be added to a UT Permian Basin bachelor’s program. Admission follows the university’s standard undergraduate rules. Transfer applicants need at least 24 transferable credit hours from a regionally accredited institution, a minimum 2.0 GPA in prior college coursework and official transcripts from all colleges attended. Freshman applicants with fewer than 24 transferable hours must submit official high school and college transcripts, SAT/ACT scores (optional in many cases), and the completed application. Official transcripts must be sent to the Office of Admissions; electronic transcripts may be emailed to admissions@utpb.edu. The application fee is $40, with fee-waiver options available in specified circumstances.

Career prospects

The program provides foundational skills suited to entry-level or early-career roles that emphasize digital channels. UTPB lists potential roles including positions across digital branding, social media, e-commerce and analytics where skills in Google Analytics/SEO, social media tactics and online advertising are applicable.

Scholarships & funding angle

The course page does not list specific scholarships tied to the certificate; applicants should consult UT Permian Basin’s admissions and financial-aid offices for funding options. The university accepts application fee waivers in qualifying situations and uses test scores as supporting documents for admission and scholarship consideration when submitted.