The College of New Jersey

What you'll study

Coursework builds on the core business curriculum with required and elective classes covering multiple marketing domains. Topics and course areas explicitly noted by the program include:

• Communications and advertising
• Digital marketing and social media
• Professional selling
• Service marketing
• Consumer behavior
• International marketing
• Marketing research and analytics
• Marketing strategy and marketing policy

Students also engage in experiential learning through local community-based projects, internships, exhibitions, student-led events and opportunities to work with industry-grade tools.

Entry requirements

The source material does not list specific admission criteria for the marketing specialization. Prospective first-year and transfer applicants should consult TCNJ admissions for standard BSBA entry requirements and details about applying to the accelerated 4+1 option.

Career prospects

Graduates find roles across advertising, digital marketing, professional sales and supply chain management, and benefit from proximity to the New York and Philadelphia creative markets. Nearly all students complete at least one internship; cited internship employers include Calvin Klein, Johnson & Johnson, L’Oréal, Target, TerraCycle, Merrill Lynch, Sun National Bank, American Cancer Society, the White House, CBS Studios, NBCUniversal, Sirius XM, Madison Square Garden and the New Jersey Sports and Exposition Authority.

Scholarships & funding angle

The program description does not specify scholarships. Students should check institutional financial aid and scholarship pages; marketing majors commonly leverage internships, on-campus employment, alumni networks and study-abroad tuition parity (noted for many programs) to support costs and enhance employability.