University of La Verne

What you'll study

Coursework focuses on practical and conceptual elements of marketing. Typical course topics include:

• Principles of marketing and marketing management
• Consumer behaviour and market research methods
• Advertising, promotion, and integrated marketing communications
• Digital marketing, social media strategy, and e-commerce fundamentals
• Brand management and product development

Entry requirements

Entry to the minor normally requires current undergraduate enrolment at the university and approval from an academic advisor or the department offering the minor. Students may need to complete introductory prerequisites such as an introductory marketing or business course and must coordinate minor course scheduling with their major degree plan.

Career prospects

A Marketing Minor enhances employability by equipping students with market-oriented skills valued across industries. Graduates often move into roles such as marketing coordinator, social media specialist, sales support, market research assistant, or product marketing contributor, and it is particularly useful for students aiming for roles that combine technical or creative expertise with customer and market understanding.

Scholarships & funding angle

Students pursuing a minor should explore university-wide scholarships, departmental awards, and internship funding that support undergraduate study and experiential learning. Work-study programs, paid internships, and external scholarships for business or communications students can help offset costs while providing practical marketing experience.