Utah Valley University

What you'll study

The minor requires 18 credit hours drawn from discipline core courses. Core courses listed include:

• MGMT 2400 Data Analytics for Business (3 credits)
• MKTG 3600 Principles of Marketing (3 credits)
• MKTG 4600 Customer Experience (3 credits)
• MKTG 3650 Professional Selling (3 credits)
• MKTG 3660 Digital Marketing (3 credits)
• MKTG 3700 Fundamentals of Product Management (3 credits)

The program learning outcomes emphasize quantitative and qualitative market analysis, developing marketing plans that reflect customer differences and market factors, applying product management best practices to improve customer solutions, recommending improvements for digital advertising and social media campaigns, and demonstrating customer-centric sales approaches.

Entry requirements

The published page does not list specific admission criteria for the minor. Students are advised to consult the Marketing Department page and meet with an academic advisor to set an individualized plan and confirm any placement or transfer-credit implications.

Career prospects

The program prepares students for roles related to marketing management, market research and specialist positions, digital/web design roles, and sales or sales management. The source lists national occupational aggregates and figures (for context):

• Marketing managers — Total positions 389,100; Field growth 8.2%; Median salary $157,620; Average openings 34.8
• Market research analysts and marketing specialists — Total positions 903,400; Field growth 8.3%; Median salary $74,680; Average openings 88.5
• Web and digital interface designers — Total positions 128,600; Field growth 7.9%; Median salary $98,540; Average openings 9.9
• Business teachers, postsecondary — Total positions 104,900; Field growth 6.7%; Median salary $97,130; Average openings 8.7

Scholarships & funding angle (general)

The program page notes advising support and online course options but does not specify scholarships. Students seeking funding should contact UVU academic advising and the Marketing Department for department-specific awards, and explore institutional scholarships and external marketing- or business-related grants.