Purdue University Northwest

Programme overview

The Digital Marketing minor delivers a comprehensive foundation plus practical, applied learning in key areas of digital marketing. Instruction covers both paid strategies (advertising-focused) and owned channels such as a company’s website, email and social pages.

What you'll study

Students will study core digital marketing concepts and gain hands-on experience across paid and owned media. Emphasis is placed on understanding advertising-based approaches alongside managing and optimizing an organization’s own digital properties (website, email, social).

Entry requirements

Specific entry criteria are not provided on the source page. As a minor, enrollment typically requires being an admitted undergraduate student at the university and meeting any departmental/minor declaration rules.

Career prospects

The minor prepares students to contribute to roles that involve digital advertising, social media management, email marketing, and website/content optimization. It augments a primary degree for students aiming toward marketing, communications, advertising, or digital content roles.

Scholarships & funding angle (general)

No programme-specific funding details are listed. Prospective students should explore university-wide scholarships, departmental awards and undergraduate financial aid options that can apply to minors or the student’s overall course of study.