William Paterson University

What you'll study

The major includes 60 credits composed of 39 credit hours of core business courses, 15 credit hours of core marketing courses and 6 credits of marketing electives. Core topics and explicit learning outcomes in the curriculum include:

• Marketing research and consumer behavior, including questionnaire design, sample-size determination, statistical analysis, and research report development and writing.
• Market segmentation, targeting and positioning based on consumer behavior processes, and designing an appropriate marketing mix.
• Pricing, social media and digital marketing strategies, with the ability to implement social media approaches that create online trust, ensure privacy, and safeguard customer security.
• Critical evaluation and communication of marketing programs with consideration of ethical implications.
• Required pre-requisite and core business courses noted on the program page include MATH 1170 Business Math; ACCT 2110 Financial Accounting; ACCT 2120 Managerial Accounting; and ECON 2020 Microeconomic Principles. Course durations are offered in accelerated 7-week terms.

Entry requirements

Admissions require an online application with a $50 fee, official transcripts from all colleges attended (or high school transcript if no prior college), and a minimum cumulative GPA of 2.0 on a 4.0 scale. Applicants must be at least four years post high school, or two years post high school with 60 or more college credits. Application materials may be submitted to the Office of Undergraduate Admissions and Enrollment Services (email: admissions@wpunj.edu; mailing address provided on the program page).

Career prospects

Graduates are prepared for roles that rely on marketing research, digital and social media strategy, pricing and consumer insight—positions in marketing, brand management, market research, digital marketing and customer engagement functions. The program’s emphasis on ethical issues, privacy and global marketplace dynamics supports work in organizations that require cross-cultural awareness and data-informed decision making.

Scholarships & funding angle

The online program uses a pay-by-course tuition model; the listed program cost is $381 per credit hour (approximately $1,143 per 3-credit course). The Cotsakos College of Business at William Paterson University is AACSB accredited. Students should consult the university for available scholarships, financial aid options and additional tuition details.