Utah Valley University

What you'll study

The minor requires 18 credits in COMM courses. Core required courses (9 credits) are:

• COMM 2300 Introduction to Public Relations and Strategic Communication (3 credits)
• COMM 3520 Public Relations and Strategic Communication Case Studies (3 credits)
• COMM 3530 Public Relations and Strategic Communication Writing (3 credits)

Students must complete an additional 9 credits of Communication electives, with at least 6 of those credits at the upper-division (3000–4000) level. Elective options include foundational and advanced COMM classes such as COMM 1020 Public Speaking; COMM 1130 Writing for the Mass Media; COMM 2510 Visual Strategies for Communication Majors; COMM 3120 Fundamentals of New and Social Media; COMM 3140 Social Media Content Creation Strategy; COMM 3160 Social Media Analytics; COMM 3540 Sports Public Relations; COMM 3560 Public Relations Event and Media Coordination; COMM 3570 Crisis Communication; COMM 3580 Fashion Public Relations and Strategic Communication; COMM 4850 Public Relations and Strategic Communication Campaigns; COMM 4630 Wolverine Student Public Relations and Strategic Communication Firm; COMM 4810 Internship; and other COMM 3000–4000 level courses listed in the program catalogue.

Entry requirements

The programme page directs students to the Communication Department for advising; specific admissions to the minor are managed through departmental advising. Graduation requires completion of COMM courses with a grade of C- or higher. Students are advised to consult an academic advisor and Wolverine Track to build an individualized plan that accounts for transfer credits and placement.

Career prospects

Completing this minor supports preparation for roles across public relations, communications, marketing and fundraising. The programme page lists relevant occupational categories and national-level data including public relations specialists and managers, advertising and promotions managers, fundraisers, and postsecondary communications teachers, with associated employment size, median salaries, and projected growth figures.

Scholarships & funding angle (general)

The programme page notes advising support and online course options but does not list specific scholarships. Students should consult the university's financial aid and departmental advising offices for scholarship, internship and funding opportunities tied to Communication students and experiential learning placements.