Wisconsin Lutheran College

Programme overview

WLC's Marketing major prepares students to shape consumer perception and business strategy across the four Ps: product, price, place, and promotion. The curriculum emphasizes real-world application, small classes, and instruction from business practitioners who integrate practical experience and Christian leadership into the classroom.

What you'll study

The program builds a broad business foundation alongside marketing-specific courses. Topics named in the programme include economics, business ethics, marketing research, advertising, digital marketing, consumer behavior, public relations, management, accounting, and professional communication. Students are encouraged to combine the major with complementary fields—such as accounting, finance, management, sport management, art and graphic design, computer science, communication, psychology, or health sciences—to pursue pathways like digital marketing, data analytics, digital storytelling, pharmaceutical sales, medical device marketing, or customer experience management.

Entry requirements

The course page does not list formal admission criteria for the major. Prospective students are invited to explore course and major requirements and to connect with School of Business faculty for advising and program planning.

Career prospects

Graduates enter marketing firms, advertising agencies, and marketing departments within mid- to large-sized organizations across for-profit, not-for-profit, and service industries. Many alumni also move into sales roles, leveraging knowledge of consumer buying behavior. The college highlights strong employer interest in the Milwaukee area and frequent internship opportunities with corporations, small businesses, and nonprofits.

Scholarships & funding angle (general)

The programme page does not specify scholarships tied to the major. Students should consult the college's central financial aid and scholarship offices and discuss opportunities with School of Business advisors to identify merit awards, work-study, internship support, or other funding that may apply to business students.