Vanier College

What you'll study

The program covers core business principles alongside marketing-specific topics. Students study consumer insights, market analysis, e-commerce and social media strategy, and gain practical experience through case studies, simulations and industry projects. Key skill areas called out by the program include market research, digital media, client relations and sales, together with soft skills such as creativity, leadership, communication and teamwork.

Entry requirements

Applicants must hold a Quebec Secondary School Diploma (DES) or the Quebec Diploma of Vocational Education (DEP), or an equivalent credential obtained outside Quebec. The program no longer requires any specific math prerequisites.

Career prospects

Graduates earn a DCS in Business Administration with a marketing stream and commonly move into entry-level marketing and sales roles. Typical job titles listed by the program include:

• Social media coordinator
• Content marketer / copywriter
• Digital marketing coordinator
• Public relations (PR) assistant
• Sales and marketing analyst
• Product marketing assistant
• Event marketing coordinator
• Sales representative

The program also notes that graduates can pursue university studies; students should consult an academic advisor about prerequisites for specific university programs.

Scholarships & funding angle (general)

The program page does not list specific scholarships. Prospective students should check Vanier College’s financial aid and scholarships pages, inquire about work-study eligibility, and explore external funding opportunities targeted to business or marketing students. International exchange and internship programs may have separate funding or application requirements.