Purdue University Northwest

Programme overview

This minor introduces students to marketing concepts focused on messaging, selling services and products, and leveraging the digital marketing landscape. It is intended to be taken alongside another area of study to broaden career and practical options.

What you'll study

Coursework centers on marketing principles, persuasive messaging, sales-related topics and digital marketing approaches. Students learn how marketing supports product and service promotion and how to apply marketing tools within other fields of study.

Entry requirements

Specific admission or prerequisite details are not provided on the source page. Prospective students should consult the department or program office for the exact requirements and registration steps.

Career prospects

The minor is suited to students aiming to add marketing capability to their main qualification—helpful for roles that value communication, promotion and digital outreach. It supports career paths across business, nonprofit, creative and technical fields where marketing knowledge is an asset.

Scholarships & funding angle (general)

No program-specific funding details are listed on the source page. Students should explore university-wide scholarships, departmental awards and external marketing or business scholarships to help cover costs.