Bircham International University

What you'll study

The course sequence focuses first on the creative person and consumer understanding, then on advertising strategy and practical production skills. Composition of the degree includes a minimum of 40 general-education credits and 57 subject-specific academic credits in Advertising Creativity, with additional elective subjects available from the Faculty of Arts & Humanities pending approval.

• Core and elective subjects (each 3 academic credits): Visual Arts; The Communication Process; Media Influence; Consumer Behavior; Web Design & Programming; Copy, Layout & Design; Visual & Graphic Design; Logo & Packaging Design; E-Commerce Solutions; Multimedia Communications; Creativity; Art Direction; Advertising Campaigns; Digital Media Production; Audiovisual Communication; Advertising Creativity; Digital Production; Multimedia Design; Creative Arts.
• Other selectable topics include Advertising & Public Relations; Business Marketing; Customer Relations Management; Marketing Planning; Mass Communication; Media & Communications; Positioning Strategies; Promotional Strategies; Public Relations; Search Engine Marketing; Social Community Management; Written Business Communication, among others.
• Programme structure: 130 credits total = 57 BIU academic credits in Advertising Creativity + at least 40 general-education credits (may be transferred). 1 BIU earned credit equals 1 USA semester credit (15 hours learning) = 2 ECTS (30 hours study).
• Assessment: courses are 100% textbook-based and assessed through reports, projects and a thesis. Typical written report length guidance: 2035 pages for subject reports.
• Bibliography and textbooks are provided as part of the fees; language of required reports follows the language of the textbook unless alternate authorization is granted.

Entry requirements

Admission is open to adults over 23. A minimum of 30% of the total credits required by the degree must be transferred from prior education and/or validated from professional experience to gain admission. A maximum of 20% of total credits may be credited from professional and life experience. Bircham recognizes credits from other institutions (transfer) and may validate professional experience (CFLEX). A minimum transfer of 40 credits can satisfy the general-education requirement.

Career prospects

The curriculum emphasizes practical creative and production skills—copywriting, layout and design, art direction, digital media production and campaign development—preparing graduates for creative roles in advertising and related communications fields. Course topics such as web design, e-commerce, multimedia communications and social community management align with work in digital advertising, content production and agency creative departments. Exact employment outcomes will depend on local market conditions, prior experience and additional qualifications.

Scholarships & funding angle (general)

Bircham lists program fees per earned BIU undergraduate credit and reduced rates for transferred credits; fees include textbooks and assessment. Cost per BIU earned undergraduate credit is stated, and a lower per-credit rate applies to transferred credits and validated professional experience. Payment plans are available; prospective students should contact the university for current fee totals, payment schedules and any external scholarship options.