Business Administration graduates earn a median $41,937 Across 1,597 US programmes, two years after finishing
See the degree grade →A practice-integrated, dual Bachelor in Business Administration that combines on-campus theory with extended company placements via the StudiumPlus network. Suits students seeking a generalist BWL education with direct workplace experience and options to specialise in Mittelstandsmanagement, Logistikmanagement or Wirtschaftsinformatik.
The curriculum provides a broad, function- and sector-spanning business education plus key competencies such as analytical skills, solution-oriented action and entrepreneurial thinking. The programme includes core modules across seven semesters and an extended company project period. Students may choose one of three specialisations: Mittelstandsmanagement, Logistikmanagement or Wirtschaftsinformatik. Representative modules by semester include:
Specialisation-specific modules (selection):
The programme is offered in a special admission mode as a dual, practice-integrated course via StudiumPlus; studies commence in the winter semester with an August company induction. The course language is German and takes seven semesters. Specific application and admission details are handled through the StudiumPlus partner process and the THM admissions channels; consult StudiumPlus or the THM programme pages for exact procedural requirements.
Graduates are trained as generalist business professionals able to work across functions and industries: roles in HR, marketing and sales, accounting, controlling, operations and logistics are typical. The strong company integration and the project semester aim to prepare students for early responsibility and potential leadership tracks within their training companies or the wider labour market.
StudyPlus links students with over 950 partner companies and regional chambers; that employer connection often supports practical training contracts and commercial funding arrangements typical of dual programmes. Prospective applicants should explore company-sponsored placements, scholarship schemes advertised by StudiumPlus partners and public funding options for dual-study students.
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