NorthCap University

What you'll study

Students take core business and management courses alongside focused digital-marketing modules.

• Core business & management: Principles of Management; Fundamentals of Marketing Management; Financial Management; Business Research Methods; Operations Management; International Business; Business Policy & Strategy.
• Digital Marketing specialisation: Content Development & Marketing; Digital Analytics & Campaign Planning; Digital Media Planning & Management; Social Media & Web Analytics; Mobile Marketing; Web Design and Development; Digital Media Ethics & Laws.
• Skill enhancement & practical learning: Minor Project, Summer Internship, Major Project, workshops, case studies, industry visits, entrepreneurial and negotiation training, and soft-skills/leadership development.

Entry requirements

Minimum academic eligibility is successful completion of the 10+2 examination from a recognised board in any stream. Applicants must qualify CUET-UG or another national test for the UG discipline; applicants who have not taken these tests will sit NCU's own entrance assessment for the programme.

Career prospects

Graduates can pursue roles across digital marketing and related areas. Typical outcomes include positions in digital marketing, e-marketing, branding, research and consultancy, work with digital agencies, startups, IT or social-media firms, or further studies such as MBA, MSW or MHRM.

Scholarships & funding angle (general)

Programme fees are published per academic year; additional compulsory one-time and recurring fees apply. A refundable caution deposit and an alumni association fee are charged. NCU offers fee concessions based on Class 12 performance (example slabs for CBSE scores) and on national-level test scores (example slab for CUET-UG ≥700). Other specific fees noted include an industry employability test fee and nominal fund contributions; hostel charges apply where relevant.