Full Sail University

What you'll study

Curriculum typically covers a mix of business and entertainment-specific subjects delivered through lectures, case studies and practical assignments. Expect study areas such as:

• Business fundamentals: accounting basics, financial analysis, business planning and operations relevant to small companies and creative enterprises.
• Marketing & promotion: branding, market research, digital marketing strategies and campaign planning for artists and entertainment products.
• Industry mechanics: how distribution, publishing, licensing and rights management work across music, film and live events.
• Management skills: artist/talent management, contract negotiation, project and event management, and leadership in creative teams.
• Legal and ethical considerations: contracts, intellectual property, royalties and regulatory issues that affect entertainment businesses.
• Applied projects: real-world simulations, business plans, promotion campaigns or production-focused collaborations that demonstrate commercial readiness.

Entry requirements

Typical admissions ask for a secondary-school completion credential or equivalent and may consider a portfolio, personal statement or interview to assess commitment to the entertainment field. Applicants often benefit from demonstrable interest or experience in music, film, events or related creative activities; prerequisites in English and basic math are commonly expected. International applicants should check language proficiency requirements.

Career prospects

Graduates move into roles such as artist manager, booking agent, label or publishing coordinator, marketing and promotions specialist, rights administrator, business development or operations roles at production companies and streaming services, and entrepreneurship running boutique agencies or independent labels. Career paths vary: the program equips students to work inside established companies or to launch small ventures in the creative economy.

Scholarships & funding angle

Prospective students should explore institutional scholarships, merit- and portfolio-based awards, and needs-based aid offered by the university, along with external scholarships from industry bodies and professional associations. Internships and cooperative placements common in this sector can also support career development while offsetting costs; financial planning should account for potential unpaid early-career roles and the value of networking and experiential learning in securing paid positions.