Full Sail University

Programme overview

This undergraduate programme focuses on the business, operations, and management side of esports and competitive gaming. Students learn how to design and manage events, develop teams and player pathways, craft sponsorship and media strategies, and run organisations that operate within the rapidly evolving esports industry.

What you'll study

Coursework typically covers core management disciplines contextualised for esports: organisational structures and leadership; event planning and production; marketing and sponsorship in gaming; media rights and streaming operations; finance and revenue models for teams and events; legal considerations such as contracts and intellectual property; and player development and welfare. Practical projects and industry-aligned exercises give hands-on experience in producing live events, creating business plans, negotiating partner deals, and managing competitive rosters.

Entry requirements

Admissions are usually aimed at applicants with secondary-school completion or equivalent; some programmes also consider portfolio elements or demonstrated industry engagement (such as event volunteering or community leadership). Typical expectations include basic quantitative literacy and strong communication skills. Applicants may be asked to submit essays or interviews that explain their interest in esports management and relevant experience.

Career prospects

Graduates commonly pursue roles such as team or roster managers, event producers, operations managers for leagues or arenas, sponsorship and partnership managers, marketing and content leads, player development coordinators, and business development positions at publishers, broadcasters, or agencies that serve the gaming ecosystem. The degree provides a foundation for entrepreneurial ventures like starting agencies, event companies, or management firms focused on competitive gaming.

Scholarships & funding angle (general)

Students should explore institutional scholarships, merit- or portfolio-based awards, and industry partnerships that support esports and creative media students. Additional funding options include external scholarships from gaming organisations, internships that offer stipends, and general higher-education financial aid. Prospective students are advised to contact the university's admissions and financial-aid offices for programme-specific opportunities and application guidance.