Pace University

What you'll study

This programme combines management fundamentals with practical study of entertainment and media industries. Core topics include media economics and business models, entertainment marketing and promotion, rights and entertainment law, financial management for media projects, and strategic planning for creative businesses. Students typically also study digital distribution, social media strategy, audience analytics, content development and production basics relevant to film, television and music.

The curriculum usually includes a mix of required business and industry-specific courses, elective options, and experiential components. Typical modules and learning experiences you can expect:

• Foundations of Management and Marketing — organisational behaviour, marketing principles and brand management applied to cultural products.
• Entertainment Economics and Finance — budgeting for productions, revenue streams (box office, licensing, streaming), and basic accounting for media ventures.
• Entertainment Law and Intellectual Property — contracts, rights clearance, licensing, and the legal framework that governs creative industries.
• Digital Media and Distribution — platforms, monetisation strategies, analytics and the impact of streaming and social media on audience engagement.
• Production and Project Management — practical workflow for audiovisual projects, scheduling, crew roles and project budgeting.
• Promotion, Publicity and Talent Management — campaign planning, public relations, event promotion and artist development.
• Capstone/Practica — a final project, internship or practicum working with a media company, production company, label, agency or cultural organisation.

Programme structure

The degree is organised across general education requirements, core business/management courses, specialised entertainment/media modules and electives. Work-integrated learning is emphasised through internship placements, industry projects, and a capstone that requires students to apply business skills to a real entertainment or media problem.

Entry requirements

Admission is typically based on a high school diploma or equivalent. Applicants should present a strong academic record with evidence of readiness for undergraduate study in business and communications. Typical application materials include a completed application form, official secondary-school transcripts, and a personal statement outlining interest in the entertainment and media industries.

Additional materials that strengthen an application: letters of recommendation, a résumé of relevant activities (such as arts participation, media projects or leadership roles), and any portfolio or examples of creative work if applicable. Standardised test requirements (SAT or ACT) may be optional depending on institutional policy. International applicants will need to demonstrate English proficiency through accepted tests or documentation of prior study in English.

Transfer applicants should provide college transcripts and details of completed coursework; credit may be awarded for equivalent prior academic work or recognised experiential learning.

Career prospects

Graduates move into a wide range of roles across the media and entertainment sector. Common career paths include:

• Production and project management for film, television and digital series
• Marketing, publicity and audience development for studios, labels, streaming platforms and arts organisations
• Talent and artist management, booking and promotions for live events and touring
• Business affairs, rights management and licensing roles within media companies
• Sales and distribution roles focused on content acquisition and platform partnerships
• Entrepreneurial careers running production companies, independent labels, creative agencies or digital startups

Because of the programme’s emphasis on internships and industry networks, many graduates find entry-level positions in New York City media firms, independent production companies, music industry businesses, advertising and digital content agencies. The skill set is also transferable to roles in cultural organisations, festivals and corporate media departments.

Why study at Pace University

Pace’s location in New York City gives students direct access to one of the world’s largest media and entertainment markets, making internships and industry networking a persistent feature of the student experience. The university’s programmes balance business instruction with hands-on projects and collaborations with local companies and cultural organisations.

Students benefit from career services, internship support and faculty who combine academic knowledge with industry experience. Smaller class sizes in specialised courses allow close interaction with instructors and visiting professionals, while the city setting provides continual opportunities for site visits, guest lectures and live projects with media partners.