University of Vermont

What you'll study

The programme blends core management subjects with applied courses focused on arts, entertainment and media. Typical modules include principles of management, accounting and finance for creative organisations, marketing and audience development, arts administration, cultural policy and copyright, event and venue management, and digital media production.

Students also take practical workshops in production and promotion, such as concert and festival planning, theatre production practicum, media production (audio/video), and project-based courses in entrepreneurship for the creative sector. A compulsory internship or practicum places students in real organisations, and a capstone or senior project synthesises management strategy with a curated or produced event or media product.

The degree structure is normally comprised of a combination of general education requirements, management/business core courses, specialised electives in arts and media, and experiential learning credits. Opportunities exist to take elective courses from related units, including communications, film studies, performing arts and the university's business school.

Entry requirements

Applicants are expected to hold a recognised secondary school qualification or equivalent. Admissions typically review academic record, a personal statement outlining interest in arts and media management, and letters of recommendation. Some applicants may be asked to submit a portfolio or examples of creative work if emphasising production, programming or curatorial pathways.

Recommended preparation includes coursework in English/writing and mathematics; experience in extracurricular creative organisations, student media, event production or volunteer work in arts organisations strengthens an application. Transfer applicants should demonstrate college-level progress in relevant subjects and may receive credit for prior coursework or professional experience.

Career prospects

Graduates go on to roles across the creative and cultural industries. Common entry-level and early-career jobs include:

• Arts administrator or programme coordinator for theatres, galleries and museums
• Event and festival manager or producer
• Marketing and audience development specialist for cultural organisations
• Production coordinator for film, television, music and live events
• Talent management and booking agent roles
• Entrepreneurial ventures such as independent production companies, venues or creative agencies

Graduates also frequently pursue postgraduate study in arts administration, media studies, business (MBA) or law, and many build careers combining creative practice with management responsibilities in nonprofit and commercial sectors.

Why study at University of Vermont

The University of Vermont offers a liberal-arts environment with strong interdisciplinary connections between arts departments and the business school, enabling a curriculum that balances creativity and management. Small class sizes and faculty who bring academic expertise and industry experience create close mentorship opportunities.

Located in Burlington, the programme benefits from a vibrant regional arts scene and numerous internship possibilities with local venues, festivals and media organisations. Emphasis on experiential learning — through internships, practicum courses and a senior capstone — helps students build professional networks and practical skills directly applicable to arts, entertainment and media careers.