Kutztown University

What you'll study

The programme combines theory, practical skills and research to give a broad grounding in media and communication. Core topics include media and society, communication theory, media ethics and law, research methods, and media history. Practical modules introduce digital media production — audio and video production, podcasting, web publishing, and basic multimedia design — alongside courses in news writing, feature reporting, public relations practice and social media strategy.

Students typically follow a sequence of foundation courses, intermediate skill-based classes and advanced seminars. The curriculum often culminates in a capstone project, practicum or internship placement that enables students to build a professional portfolio. Elective options allow deeper study in areas such as journalism, strategic communication, digital marketing, media analysis and community media.

• Foundations: introduction to communication, media literacy, and media law & ethics
• Production: audio/video production, editing, web and social media content creation
• Professional practice: public relations, advertising fundamentals, news writing and reporting
• Research and analysis: communication research methods, media effects, audience analysis
• Capstone/practicum: internship or project-based module to demonstrate applied skills

Entry requirements

Applicants should hold a high-school diploma or equivalent and present a competitive academic record in college-preparatory subjects. Admission typically considers secondary-school transcripts, a personal statement and, where relevant, samples of creative or journalistic work for applicants seeking a production-focused pathway. International applicants must demonstrate English language proficiency through recognised tests or equivalent qualifications. Mature applicants with relevant experience are encouraged to apply and may be considered on the basis of prior learning and professional background.

Career prospects

Graduates enter a range of roles across media, communications and related industries. Common career paths include journalism and reporting, social media and content management, public relations and corporate communications, broadcast and online production, digital marketing, community engagement, and media research and analysis. The programme’s practicum and internship opportunities help students gain experience with local and regional media outlets, non-profit organisations and businesses, supporting transition into entry-level professional roles or further study at postgraduate level.

Why study at Kutztown University

Kutztown University offers a balance of small-class teaching and hands-on learning, with access to digital labs, production equipment and opportunities for experiential learning. The department emphasises applied projects, internships and faculty mentorship, helping students develop practical portfolios and professional networks. Its location in Pennsylvania provides proximity to regional media markets and cultural centres, facilitating internships and industry connections. Students also benefit from career services, student media organisations and pathways into postgraduate study or industry certifications.