Capital University

What you'll study

The programme blends marketing theory with practical fashion-sector modules to develop skills in brand strategy, consumer insight, communications and commercial decision-making. Typical topics include core marketing principles, consumer behaviour, brand management, digital and social media marketing, and marketing research and analytics, all considered through a fashion industry lens.

• Foundations of Marketing – principles of marketing, segmentation, targeting and positioning.
• International Fashion Business – global value chains, market entry strategies and cross‑cultural considerations in fashion.
• Branding and Fashion Communications – developing fashion brand identities, PR, influencer strategy and campaign planning.
• Retail Buying and Merchandising – assortment planning, range building, pricing strategies and supplier relationships.
• Digital Commerce and Social Media – e‑commerce strategy, social platform marketing, analytics and omnichannel retailing.
• Trend Forecasting and Product Development – methods for anticipating demand, translating trends into product and collection planning.
• Sustainability and Ethics in Fashion – environmental and social issues, sustainable sourcing, circular business models and transparency in supply chains.
• Visual Merchandising and Brand Experience – point‑of‑sale design, store concept, experiential marketing and visual communication.
• Research Methods and Final Project – quantitative and qualitative research techniques followed by an applied dissertation or capstone industry project.
• Professional Practice – internships, live industry briefs and portfolio development to build workplace readiness.

Structure

The degree runs over three years (with common options for a sandwich year in industry or a year abroad where available). Teaching mixes lectures, seminars, studio workshops, group projects and assessed industry briefs; assessment methods typically include essays, presentations, portfolios, exams and a final project.

Entry requirements

Applicants are normally expected to hold a recognised secondary school qualification (for example A‑levels, IB diploma or an equivalent national qualification). Typical offers require passes in subjects demonstrating academic ability and, where relevant, a numeracy element for marketing modules.

• Academic qualifications: recognised high school/secondary school completion; specific grades depend on the qualification route and are confirmed by the admissions office.
• Portfolio: while not always mandatory, a small portfolio or evidence of creative work, marketing projects or relevant extracurricular experience can strengthen an application.
• Experience: experience in retail, fashion, marketing or internships is advantageous but not essential.
• English language: for applicants whose first language is not English, an approved English language qualification is required.
• Interview: some applicants may be invited to an interview or assessment to discuss motivation and suitability for the programme.

Career prospects

Graduates move into a wide range of roles across the fashion and retail sectors, both in-house and with agencies. The programme emphasises transferable marketing skills combined with industry knowledge, making alumni attractive to employers in commercial, creative and strategic functions.

• Brand or product manager roles within fashion houses and lifestyle brands
• Retail buyer, planner or merchandiser positions for high street and luxury retailers
• Digital marketing, e‑commerce and social media management roles
• Fashion PR, communications and brand strategy roles at agencies and in‑house teams
• Trend forecasting and product development positions
• Visual merchandising and store experience management
• Consultancy, sourcing and supply chain roles with an emphasis on commercial strategy and sustainability
• Entrepreneurship — starting fashion brands, direct‑to‑consumer ventures or creative agencies

Why study at Capital University

Capital University offers a practical, industry‑facing approach to international fashion marketing with an emphasis on employability and real‑world learning. Students benefit from small class sizes, applied projects with industry partners, and support from career services to secure placements and internships.

• Applied learning: live briefs, real brand projects and opportunities to build a professional portfolio.
• Industry connections: visiting professionals, guest lectures and employer networking events to bridge study and work.
• Facilities: access to marketing labs, studio spaces and digital tools used in contemporary fashion commerce.
• Global perspective: modules focused on international markets, plus options for study abroad or work placements to gain overseas experience.
• Career support: tailored guidance on CVs, interviews, internships and graduate job applications in fashion and retail.