Keele University

What you'll study

This master's in Marketing combines core theory with applied skills training. You will study modules that typically cover marketing strategy, consumer behaviour, marketing research methods and data analysis, digital marketing and social media, brand and product management, and marketing communications. The programme emphasises evidence-based decision-making and practical application, so modules often include case studies, group projects and simulated briefs.

A substantial final element is a dissertation or an applied consultancy project where you investigate a marketing problem, conduct original research or work on a live brief for an organisation. Teaching methods include lectures, seminars, workshops and practical labs for digital and analytical tools.

• Strategic Marketing and Planning
• Consumer Behaviour and Decision Making
• Marketing Research Methods and Analytics
• Digital Marketing and Social Media Strategies
• Brand and Product Management
• Marketing Communications and Integrated Campaigns
• Project or Dissertation: applied consultancy or research study

Entry requirements

Typical entry is a UK second-class honours degree (2:2 or above) or an overseas equivalent in any discipline. Applicants without a traditional marketing background are welcomed, and prior work experience in a relevant role can be advantageous. International applicants will normally need to demonstrate English language proficiency; a commonly expected standard is a recognised UK equivalence test such as IELTS with overall and component scores that meet postgraduate requirements.

Keele assesses applications on the basis of academic record, personal statement and references; interviews may be requested for some applicants. Applicants with relevant professional experience or existing qualifications in marketing may be considered for advanced standing or credit transfer in line with university policy.

Career prospects

Graduates from this programme move into a wide range of roles across commercial, public sector and non-profit organisations. Typical career paths include marketing executive, brand or product manager, digital marketing specialist, social media manager, market researcher, insight analyst, advertising account manager and marketing consultant. The course also provides a foundation for further study or research at doctoral level.

Keele's focus on applied projects and research methods equips students with practical skills that employers value, such as developing marketing plans, analysing consumer data, running digital campaigns and presenting evidence-based recommendations.

Why study at Keele University

Keele offers a supportive campus environment with small-group teaching and accessible academic staff, allowing personalised feedback and close engagement with tutors. The university emphasises interdisciplinary learning and provides opportunities to draw on expertise from business, psychology and data analytics.

Students benefit from Keele's professional development and careers services, employer engagement activities, and opportunities to work on live briefs with external organisations. The rural campus provides a focused study environment while still offering links to regional businesses and networks that support placements, internships and graduate recruitment.