Qassim University

What you'll study

The programme offers a comprehensive core curriculum in the main functional areas of business, combined with quantitative and communication skills. Typical modules include:

• Principles of Management and Organisational Behaviour – foundations of leadership, teamwork and organisational design.
• Accounting I & II – financial accounting and managerial accounting concepts and reporting.
• Business Finance – time value of money, capital budgeting, working capital management and corporate finance basics.
• Marketing Management – market analysis, marketing mix, consumer behaviour and marketing planning.
• Human Resource Management – recruitment, training, performance appraisal and employment law.
• Operations Management – process design, quality management and supply chain fundamentals.
• Business Law and Ethics – legal framework for business and professional responsibility.
• Managerial Economics and Micro/Macroeconomics – economic principles for business decision-making.
• Quantitative Methods & Business Statistics – data analysis, forecasting and decision support tools.
• Management Information Systems – information technology in organisations and basic data systems.
• Strategic Management – integration of functional areas to develop competitive strategy.
• Entrepreneurship and Small Business Management – venture creation, business planning and innovation.
• Research Methods and a Senior Project or Internship – applied research skills and practical workplace experience.

Courses are delivered through lectures, case studies, group projects and practical assignments. Many students undertake an internship component or project work with local businesses or government organisations to gain hands-on experience.

Entry requirements

Applicants are expected to hold a recognised secondary school certificate (or equivalent) that meets Qassim University admission criteria. Typical requirements include satisfactory grades in relevant secondary subjects and successful completion of any national or university entrance assessments where applicable. Non-native speakers of Arabic or English may need to demonstrate language proficiency or complete preparatory language courses if required by the faculty. Applicants with prior tertiary study may be considered for credit transfer in line with university regulations.

Career prospects

Graduates of the BBA programme are prepared for a wide range of roles across the private, public and non-profit sectors. Common career paths include:

• Business and general management roles in small, medium and large organisations.
• Financial and accounting positions such as analyst, accountant or finance officer.
• Marketing and sales roles including brand management, market research and retail management.
• Human resources and organisational development roles.
• Operations, supply chain and logistics management positions.
• Entrepreneurship and start-up leadership, including family business succession.
• Further study options such as professional qualifications (e.g. accounting or management certificates) or postgraduate degrees (master’s in business, finance, or related fields).

Why study at Qassim University

Qassim University is one of the larger public universities in the region, offering a campus environment with modern teaching facilities and links to local industry. The College of Business programs emphasise practical skills, applied projects and internship opportunities that connect students with regional employers and public institutions. Students benefit from experienced academic staff, a curriculum designed to reflect regional business practice, and extracurricular activities that develop leadership and communication skills. The programme’s mix of theoretical foundations and workplace exposure prepares graduates to enter the regional job market or continue to postgraduate study.