Algonquin College

Programme overview

This honours degree builds practical and theoretical skills in digital storytelling, media channel selection, marketing communications research and digital analytics. The program emphasizes case studies, fieldwork and client-based projects, and includes three paid co-op terms to apply learning in workplace settings.

What you'll study

Coursework covers digital storytelling and technologies, social media planning and analytics, and marketing research methods used to inform communications plans. Students conduct marketing research, use digital analytics to support decisions and develop communications plans for clients in classroom and field settings.

• Level 05 sample courses: Social Media Execution and Analytics; Digital Technologies; Co-Op Job Search 2; Introduction to Research.
• Elective options (examples listed): Interpersonal Communication; French as a Second Language (Beginner 1 & 2); Indigenous Self-Representation in Contemporary Canadian Culture; Principles of Urban Planning; Spanish (Beginner 1 & 2); Law.

Entry requirements

The program page lists admissions information but specific entry criteria are not provided in the supplied text. Students with an Advertising and Marketing Communications Management Ontario College Advanced Diploma receive credit for 21 courses and may enter the degree at Level 05, reducing completion time to two years.

Career prospects

Graduates commonly find roles in media and communications teams across government, non-profit organizations, associations, advertising and digital agencies, and private companies. Typical areas of work include journalism, advertising, public relations, marketing communications, professional writing and social media.

Scholarships & funding angle (general)

As an honours degree with co-op placements, funding routes can include institutional scholarships, co-op income during paid work terms and external awards; prospective students should consult the college financial aid office and scholarship listings for current opportunities.