Algonquin College

What you'll study

Course delivery mixes classroom, lab and online or hybrid formats. Sample Level 03 and Level 04 courses include:

• Introduction to Digital Media and Communications — how digital media have transformed communication.
• Digital Analytics I and Digital Analytics 2 — tracking digital communications and using data to inform decisions.
• Digital Storytelling — using storytelling strategies for brand building and engagement.
• Audience and Media Insight — defining and using audience understanding to craft messages.
• Marketing — overview of marketing function and influences on consumers and business.
• Introduction to Research — fundamentals of academic research methodologies.
• Digital Media Buying — planning and buying media efficiently within communications plans.
• Introduction to Creative Design — basic visual communication and design tools for digital media.
• Cooperative Education and Job Readiness and Co-Op Job Search 1 — job-search preparation and use of Algonquin's HireAC resources for co-op placement.

Entry requirements

The program is an honours bachelor (four years) with a specific Pathway for graduates of the Public Relations Ontario College Diploma who may receive credit for up to 11 courses. Co-op placements are offered but are subject to availability and academic eligibility; admission to the co-op program itself does not guarantee placement.

Career prospects

Graduates commonly pursue roles in media and communications teams across government, non-profits, associations, advertising and digital agencies, and private firms. Typical areas of work include journalism, advertising, public relations, marketing communications, professional writing and social media.

Scholarships & funding angle

While the program page does not list specific scholarships, students should explore institutional scholarships, co-op earnings from paid work terms, government student aid and external awards for marketing, communications or post-secondary study. Paid co-op terms can offset program costs and provide employer contacts for career entry.