Algonquin College

What you'll study

Study begins with core business subjects and progresses into specialist marketing topics and digital tools.

• Core business foundations in finance, economics, human resources, law, operations and project management in the first two years.
• Development and application of marketing strategies and tactics, with emphasis on data‑informed marketing plans.
• Evaluation and use of contemporary technologies for brand building, including social media, mobile apps and websites.
• Hands‑on workshops covering customer relationship management, social media management tools and other emerging digital technologies.
• Integration of international considerations and ethical issues (privacy, security) when designing marketing plans.
• Case study methodology, team projects and industry collaboration to apply learning in realistic contexts.

Entry requirements

The program page lists admissions requirements and notes competitive availability for some intakes; specific academic prerequisites, application steps and co‑op eligibility criteria are provided on the program’s admissions section. Co‑op participation requires meeting program eligibility and is not guaranteed.

Career prospects

Graduates are prepared for roles across private, public and not‑for‑profit sectors. Typical employers and sectors named by the program include:

• Non‑profit organizations, corporations and government offices
• Marketing consulting firms, advertising agencies and market research firms
• Self‑employment and small business roles
• Sectors such as natural resources, technology, education services, consumer goods, financial services, healthcare, utilities and industrial goods

Graduates may also pursue further study in business, marketing or communications.

Scholarships & funding angle (general)

The program offers co‑op work terms where students may earn paid industry experience; the page cites typical co‑op earnings between $7,000 and $10,000 per work term. Co‑op placements are subject to availability and fees may apply. The program is identified as eligible for a Post‑Graduation Work Permit under current guidelines.