Utica College

Programme overview

This undergraduate Marketing programme combines consumer behaviour, brand strategy, and contemporary digital marketing techniques to prepare students for applied marketing roles. Coursework balances creative campaign development with analytic methods used to measure and optimise marketing performance.

What you'll study

Students encounter core topics that typically include foundations of marketing, market research methods, advertising and promotions, digital and social media marketing, consumer behaviour, and marketing strategy. Practical components emphasise project-based learning—developing marketing plans, conducting market analysis, and creating digital campaigns.

Entry requirements

Admission follows standard undergraduate criteria: a completed application, evidence of secondary education completion (or equivalent), and any materials required by the university admissions office. Transfer applicants may submit college transcripts for credit evaluation; specific course prerequisites and portfolio requirements, if any, are set by the institution.

Career prospects

Graduates are prepared for roles such as marketing coordinator, social media manager, brand assistant, account executive, market research analyst, and digital marketing specialist. The programme also provides foundational skills useful for entrepreneurial ventures or further study in marketing, business analytics, or communications.

Scholarships & funding angle

Scholarship opportunities and financial aid options are typically administered by the university and may include merit-based awards, need-based aid, and departmental scholarships. Applicants should consult the institution's financial aid office early, prepare supporting documents, and explore external scholarships and internship-funded positions that can offset programme costs while providing practical experience.