Full Sail University

What you'll study

Study typically spans topics that link music and commerce. Core themes include rights and royalties, music publishing and licensing, artist development and management, music marketing and digital distribution, live-event promotion, and the basics of accounting and business strategy tailored to creative enterprises.

• Music industry fundamentals — structures of labels, publishers, collecting societies, and the evolving role of streaming and platforms.
• Legal and rights management — copyright basics, licensing types, contract principles and royalty flows.
• Marketing and promotion — audience development, branding, social media and campaign planning for artists and releases.
• Artist and tour management — career planning, booking, logistics and revenue streams from performances.
• Business and entrepreneurship — budgeting, financial literacy, project management and launching music-related ventures.

Entry requirements

Typical entry expectations include a secondary school completion credential or equivalent and proof of English proficiency where required. Applicants may be asked to submit a personal statement outlining industry interests; some programmes welcome demonstration of relevant experience or musical background, but formal performance ability is not always mandatory.

Career prospects

Graduates move into roles such as label support, A&R coordination, artist management, music publishing administration, licensing and synch coordination, tour and event coordination, and marketing for music-tech companies. The programme also provides a foundation for entrepreneurs who want to start a label, management company, or music services business.

Scholarships & funding angle

Funding opportunities vary by institution and often include merit-based scholarships, need-based aid and industry-specific awards. Prospective students should research institutional scholarships, external music-industry grants, and internship pathways that can offset cost while providing professional experience. Planning a budget that factors in equipment, project costs and potential unpaid internship periods is advisable.