Georgetown University

What you'll study

The International Fashion Marketing pathway is built on Georgetown's business curriculum and integrates marketing fundamentals with fashion-focused electives and experiential learning. Core coursework covers marketing management, consumer behaviour, marketing research, digital marketing and international business. Fashion-specific topics typically include brand and product management for apparel and accessories, retail buying and merchandising, visual merchandising and fashion communication, global sourcing and supply-chain fundamentals, and trend forecasting.

Students combine lectures, case studies and project-based modules. Practical components often include client briefs, retail simulations, brand audits and digital campaign planning. The programme encourages cross-disciplinary electives in areas such as cultural studies, design thinking, ethics in global business, and entrepreneurship to reflect the creative and commercial interplay in fashion markets.

• Marketing core: marketing management, consumer behaviour, marketing analytics, marketing research
• International business: global strategy, international finance and cross-cultural management
• Fashion-focused modules: brand/product management for fashion, retail buying & merchandising, fashion communication and digital commerce
• Skills and methods: visual merchandising, e‑commerce strategy, social media and influencer marketing, supply-chain basics
• Experiential learning: internships, industry projects, study abroad and capstone marketing projects

Entry requirements

Admission to this pathway is through Georgetown University’s undergraduate admissions process. Applicants are expected to present a strong secondary school record, competitive exam results where applicable, and evidence of extracurricular engagement; a demonstrated interest in business, marketing or the creative industries strengthens an application. For current students seeking to declare the marketing major with a fashion focus, departments typically require completion of prerequisite coursework (such as introductory economics and statistics) and satisfactory grades in gateway marketing classes before declaring a specialised pathway.

While not always required, a portfolio of creative work, prior retail or marketing experience, or evidence of digital projects can be advantageous for applicants emphasising fashion marketing. International students should demonstrate English language proficiency according to university requirements.

Career prospects

Graduates are prepared for a variety of roles across the fashion and retail sectors, as well as broader marketing positions in consumer goods, luxury brands and digital commerce. Typical entry-level roles include marketing coordinator, brand assistant, retail buyer, merchandising analyst, social media or digital marketing specialist, and e‑commerce analyst. With experience, graduates progress to positions such as brand manager, category manager, retail director, buying director, or roles in product development and global sourcing.

The programme’s international and business components also support careers in consulting, market research, and entrepreneurship — for students who wish to launch direct-to-consumer labels, fashion tech startups, or boutique agencies focused on brand strategy for lifestyle clients.

Why study at Georgetown University

Georgetown’s McDonough School of Business combines a strong foundation in business disciplines with a commitment to ethics and global perspectives — attributes well suited to the international fashion marketplace. The university’s location in Washington, D.C. offers access to a diverse professional network, internships with international companies and policy organisations, and easy transport links to major fashion markets on the US East Coast.

Students benefit from small-class interaction, faculty with industry and academic experience, and opportunities for study abroad and short-term global seminars that expose them to international retail centres and supply-chain hubs. Career services, alumni networks and industry partnerships support internship and placement opportunities in marketing, retail and fashion-related businesses.