Keiser University

What you'll study

The certificate covers key marketing disciplines across three graduate courses (9.0 credit hours total):

• Marketing Research and Analytics (3.0 credit hours) — market research methodologies and data analysis to support evidence-based marketing decisions.
• Promotional Strategy (3.0 credit hours) — development of promotional and branding strategies to drive campaigns and customer engagement.
• Digital Marketing (3.0 credit hours) — digital channels, campaign execution and content strategies for contemporary marketing.

Entry requirements

Applicants must hold a baccalaureate degree from an accredited institution and submit a professional resume. Admission includes an interview with the MBA concentration chair and a one-page personal statement describing expectations for the certificate. All 9 credits must be completed through Keiser University.

Career prospects

The curriculum targets practical skills used in marketing and prepares graduates to pursue roles that require strategic, analytical and digital capabilities. Relevant positions named by the program include:

• Marketing manager
• Digital marketing manager
• Marketing strategist
• Market research analyst
• Social media marketing coordinator
• Advertising manager
• Brand manager
• Product marketing manager
• Email marketing specialist
• Marketing analyst
• Promotions and campaign manager

Scholarships & funding angle (general)

Keiser notes financial aid is available for those who qualify and recommends speaking with a dedicated financial aid counselor to explore funding options. Time-to-completion estimates are provided as guidance rather than guaranteed timelines.