Ashland University

What you'll study

The curriculum emphasizes hands-on, applied digital marketing work, including simulations, ad creation, and tracking and interpreting campaign results. Core topics listed in the programme include pay-per-click (PPC), search engine optimization (SEO), web development, email marketing, social media marketing and mobile marketing.

• MBA 507 Marketing Management — 3 credits (prerequisite: MBAF 500E or equivalent)
• MBA 525 Digital Marketing — 3 credits (prerequisite: MBA 507)
• MBA 526 Social Media Marketing — 3 credits (prerequisite: MBA 525)
• MBA 527 Mobile Marketing — 3 credits (prerequisite: MBA 526)

Entry requirements

Admission requires an undergraduate degree. Individual graduate business certificate courses may have prerequisites as noted in the course listings (for example, MBAF 500E or equivalent precedes MBA 507). The programme page notes that most graduate business certificates have prerequisites.

Career prospects

The certificate aims to build operational digital marketing capabilities useful for roles that require campaign setup and measurement—such as digital marketing coordinator, PPC specialist, SEO analyst, social media or mobile marketing roles—and to provide immediate, career-oriented skills that can complement an MBA. The university also offers placement support, internships and career services through its Career Center for Life Calling.

Scholarships & funding angle

Course cost is listed at $2,595 per course (or $865 per credit hour). Financing options are available through Ashland's Financial Aid Office. The programme also accepts credit for prior learning—up to 9 credits toward a graduate business degree for industry-recognized credentials—which can reduce the number of courses required. Prospective students should contact Graduate Admissions or the Financial Aid Office for specific funding opportunities and eligibility.