University of Nebraska, Omaha

What you'll study

Coursework typically covers foundational business subjects alongside marketing-specific topics. Expect classes that introduce principles of marketing, consumer behaviour, market research methods, digital marketing techniques, advertising and promotion, sales strategy, and brand management. Instruction often combines theory with applied projects, case studies and opportunities to work with local organisations or marketing simulations to build a professional portfolio.

Entry requirements

Admissions normally require a high school diploma or equivalent with a competitive academic record. International applicants usually need to demonstrate English proficiency. Some programmes may have additional criteria such as prerequisite courses in mathematics or economics, placement testing, or portfolio/interview components for specialised tracks; check the university’s official admissions guidance for precise requirements.

Career prospects

Graduates commonly enter roles in marketing coordination, brand or product management, market research, digital marketing, social media management, sales and customer insights. Skills developed—market analysis, campaign planning, data interpretation and creative communication—are also transferable to advertising agencies, consulting firms, start-ups and non-profit organisations. With experience, alumni move into senior marketing, strategy or general management positions.

Scholarships & funding angle (general)

Students should explore merit- and need-based scholarships offered by the university, departmental awards for business students, and external funding from industry organisations and marketing associations. Internships and cooperative education placements can offset costs while providing paid work experience. International students should review scholarship listings and graduate assistantship options where available.