Full Sail University

Programme overview

This undergraduate programme teaches how marketing strategy, branding, sponsorship, digital content and media distribution converge within the sports industry. Students learn to develop promotional campaigns, produce media assets for sports audiences, and use data and audience insight to shape commercial decisions. The curriculum balances creative production skills with business and marketing fundamentals so graduates can work across teams that manage athletes, teams, events, leagues and sports-related brands.

What you'll study

Coursework typically covers core marketing concepts (market research, consumer behaviour, brand strategy), sports-specific commercial topics (sponsorship, event promotion, licensing) and media production skills (content development, social media, video production, broadcasting fundamentals). Students also study digital marketing tools, analytics to measure campaign performance, legal and ethical issues in sports marketing, and project-based work that simulates real client briefs.

• Marketing strategy and consumer insight for sports audiences
• Media production techniques for video, audio and social platforms
• Sponsorship, licensing and partnerships in sport
• Digital campaign planning, social media and audience engagement
• Analytics and measurement for marketing effectiveness
• Project work, portfolio development and collaborative campaigns

Entry requirements

Typical entry expects a secondary school diploma or equivalent plus evidence of English proficiency where required. Admissions often consider a combination of academic records, a personal statement outlining interest in sports and media, and a portfolio or examples of creative work if available. Transfer credit and recognition of prior learning policies may apply for students with relevant college coursework or industry experience.

Career prospects

Graduates move into roles such as sports marketing coordinator, content producer, social media manager, sponsorship activation specialist, event promoter, or account executive at agencies and rights-holders. They can work for professional teams, collegiate athletic programs, sports media companies, marketing agencies, brands with sports partnerships, or in emerging areas like esports and athlete personal branding. Career progression often combines hands-on production experience with client- or partner-facing marketing responsibilities.

Scholarships & funding angle

Funding options commonly include institutional scholarships, merit-based awards and need-based aid; sports- and media-related scholarships may be available from external organizations and industry bodies. Prospective students should contact the university’s financial aid office to learn about scholarship criteria, application processes, work-study opportunities and guidance on securing external grants or industry sponsorships.