Full Sail University

146 Programs 5 Degree levels
Bachelor

Bachelor of Science in Integrated Marketing

DegreeBachelor
FieldMarketing

Cost & earnings at Full Sail University What students borrow here, and what they go on to earn

You borrow $27,000 median federal debt
You repay $307/mo over 10 years
Graduates earn $38,219 10 yrs after entry
Debt clears in — yrs of the salary premium
US Department of Education figures See the full breakdown →
C

Marketing graduates earn a median $42,154 Across 866 US programmes, two years after finishing

See the degree grade →

A practice-focused undergraduate degree that blends traditional marketing principles with digital, social, and experiential tactics. Suited to students who want hands-on skills in campaign planning, brand strategy, and digital analytics to work across agencies, in-house marketing teams, or media firms.

What you'll study

Coursework typically covers the marketing mix and consumer behavior, brand strategy and creative development, digital marketing and social media, content production, marketing analytics, and campaign planning. Instruction balances conceptual frameworks with studio-style projects and campaign simulations so students learn to build briefs, develop creative assets, run media plans, and measure results.

Entry requirements

Admissions generally require a high school diploma or equivalent and a completed application; some programmes may request transcripts, a résumé, or a portfolio of creative work. English-language proficiency and any programme-specific requirements are listed by the university and should be confirmed with admissions advisers.

Career prospects

Graduates commonly move into roles such as marketing coordinator, digital marketing specialist, social media manager, content strategist, brand assistant, account executive at agencies, or marketing analyst and campaign manager within companies. The programme equips students for positions that require both creative production and measurable performance skills.

Scholarships & funding angle (general)

Students should explore institutional scholarships, merit-based awards, and portfolio or talent scholarships where available. Additional funding sources include external scholarships for marketing or communications students, work-study, internships that may offer paid placements, and employer tuition support for continuing education.

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Programme details are indicative and may change — always verify current information with the official university website before applying.