Buckinghamshire New University

20 Programs 3 Degree levels

A practical undergraduate degree that trains students to generate and present creative advertising campaigns, suited to imaginative communicators who want to work in agencies or related creative industries. Available as a three-year programme or a four-year option including a Foundation Year to build study skills and creative confidence.

What you'll study

Course teaching emphasises creative problem-solving, pitching and iterative development. You will learn to decode briefs, generate strategic and creative ideas, and present work in critique sessions that mimic agency practice. Collaboration across disciplines (for example with Film & TV and Graphic Design students) and exposure to real live briefs, agency visits and major competitions form a key part of the learning experience.

  • Foundation Year core modules (where taken) — Research and Development in Art and Design; Collaboration in Creative Practice; Visual Experimentation. These modules introduce creative research and ideation, collaborative workflows within the creative industries, and hands-on experimentation as part of the development process.

Entry requirements

A typical UCAS tariff offer is 88–112 points for the three-year full-time degree or 32–56 points for the four-year programme with Foundation Year. UCAS points may be awarded from A levels, T levels, BTEC, Access to HE or other recognised qualifications in relevant subjects. All applications are considered individually; applicants who lack previous study or experience may be offered the four-year route. The course team welcomes creative applicants and can discuss evidence of creative potential.

Career prospects

Graduates leave with practical campaign work and pitching experience intended to build a book for agency roles. The course emphasises preparing students for agency life: presenting to creatives, handling feedback and networking. Alumni from the programme have progressed to roles at recognised agencies including Saatchi & Saatchi, BBH, VCCP, Mother, TBWA and Droga5, and many former students remain involved in mentoring and delivering workshops for current cohorts.

Scholarships & funding angle (general)

Students should explore university-wide scholarships, bursaries and financial support available through Buckinghamshire New University; applicants are also advised to check external scholarship bodies and industry-funded competitions or prizes that commonly support creative students.

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Programme details are indicative and may change — always verify current information with the official university website before applying.