Abilene Christian University

Programme overview

ACU’s online Bachelor of Science in Marketing prepares students to observe consumer habits and design campaigns that keep brands relevant. The program emphasizes marketing principles, the intersection of marketing with other business disciplines, and use of digital technologies to set goals and measure campaign performance. It is offered through a collaboration between the College of Business Administration and the College of Graduate and Professional Studies and is delivered within a Christ-centered, virtual learning environment.

What you'll study

The degree requires 120 total credit hours. University requirements total 56 hours (including 9–15 hours in Bible). The major comprises 64 hours, which includes a 27-credit business core, a 21-credit concentration, and 16 credit hours of electives. Example courses listed in the program include Principles of Marketing, Consumer Behavior, Innovation, and Digital Marketing. The business core covers accounting, financial analysis, legal and economic context, statistics, management information systems, organizational behavior, strategy, marketing research, ethics, targeting, promotions, regulation, and pricing.

Entry requirements

Applicants must submit official high school transcripts with a minimum 2.5 GPA and/or college transcripts with a minimum 2.0 GPA. The online program application and a non‑refundable processing fee are required. ACT or SAT scores are not required. To graduate, students must earn at least a 2.5 GPA in ACU courses overall and at least a grade of C in each business course.

Career prospects

The program lists common job titles such as Marketing Manager, Sales Representative, Brand/Product Manager, Public Relations Specialist, Market Research Analyst, Social Media Manager, and Data Analyst. Graduates may work in brand management, advertising, communications, copywriting, social media, market research, data analysis, public relations, or sales. The program materials note Bureau of Labor Statistics projections of 10% growth for advertising, promotions, and marketing managers and 22% growth for market research analysts between 2020 and 2030.

Scholarships & funding angle

ACU offers a Locked-In Tuition program that guarantees undergraduate students pay the same tuition rate for their entire degree. The published cost example for the program lists $395 per credit hour and a $310 resource fee per term. The College of Business Administration holds AACSB accreditation.