Indiana Wesleyan University, Marion

What you'll study

Core topics include consumer behavior, marketing research, relationship management, marketing analytics and brand management, together with foundational business subjects. The programme’s listed courses include BUS-100, BUS-101, ACC-201, ACC-202, ECO-212, ECO-213, MKG-210, MNG-210, BUS-210, FIN-210, BUS-375, BUS-320, BUS-452, MKG-348, MKG-424, MKG-370, MKG-398, MKG-444, FIN-383 and MKG-386. Students engage in practical projects that reflect real-world marketing scenarios and develop communication and branding skills.

Entry requirements

Admission to the DeVoe Division of Business is required before taking 300–400 level division courses. To apply for division admission students must have completed 40 credit hours and the following courses: BUS-100, ACC-201, ACC-202, ECO-212, ECO-213, MNG-210 and MKG-210. Applicants must hold a 2.5 overall GPA and a 2.5 GPA within the division, earn at least a grade of C in all courses required for a major or minor, satisfy general education requirements for writing, mathematics and communication, submit a portfolio (including a résumé and at least one showcase piece), provide an individual admission essay, and complete a division interview. Transfer students may petition for admission if they satisfy substantially all criteria. Students must maintain the 2.5 overall and division GPAs and minimum C grades to continue in the division.

Career prospects

Graduates are prepared for roles across marketing and related business functions. Potential job titles listed by the programme include Marketing Manager, Marketing Research Specialist, Business Intelligence Analyst, Search Marketing Strategist, Business Manager and Public Relations Specialist; graduates may work in a variety of industries.

Scholarships & funding angle

The university notes stronger-than-average graduation and career outcome rates and reports lower-than-average student debt compared with national figures; students should consult the institution’s tuition and financial aid offices and the net price calculator for current scholarship, grant and aid options.