Anderson University

What you'll study

Coursework emphasizes practical marketing functions and strategic business thinking. Topics identified by the program include:

• Sales and negotiation skills
• Advertising and product development
• Market research and consumer behavior
• Digital and social media marketing
• Establishing strategic initiatives and organizational vision
• Ethical business decision-making

The curriculum is presented to prepare students who may want to continue to an MBA or other graduate business degree.

Entry requirements

No previous degree is required to enroll. Transcript requirements depend on transfer credit: applicants with more than 24 transfer credit hours must submit official transcripts from 2- and 4-year schools; applicants with fewer than 24 transfer credit hours must submit official 2- and 4-year school transcripts plus official high school or GED transcripts. The application deadline is two weeks before a term start date.

Career prospects

The program prepares graduates for roles that involve customer interaction, marketing execution and strategy-setting. Specific employment outcomes and salaries are not guaranteed; the school notes that placement and internship availability vary by program, student qualifications, industry partnerships and geography.

Scholarships & funding angle

Anderson University provides information on tuition, fees, scholarships and financial aid through its admission resources pages. Prospective students should consult the university’s Scholarship & Financial Aid and Tuition & Fees pages and contact the admission team for details relevant to this online BBA program.