Otterbein College

What you'll study

Core courses and topics named in Otterbein’s catalog include:

• Principles of Marketing (MKTG 3100) — signature course featuring simulated market competition (MarketShare, PharmaSim), marketing engineering and analytics cases.
• Integrated Marketing Communication (MKTG 4300) — digital marketing national competition and campaign work.
• Research in Behavioral Theories (MKTG 3650) — marketing research project experience.
• Marketing Analytics (MKTG 3850) — case work and projects using real datasets (examples cited: Craigslist, Boeing, eBay, Kroger).
• Retail Management (MKTG 4100) — client-based location analysis for an area retailer as part of a proposed expansion.
• Digital Marketing (MKTG 3800) — design of digital campaigns and web analytics using Mimic Pro.
• Sales (MKTG 2650) — selling an actual product for a client to area businesses, with external sales representatives providing critique.

The curriculum is intentionally flexible: students may pair the marketing major with business concentrations such as Marketing Analytics, Sales, or Business Administration & Management, or with non-business fields like Psychology, Communication, Graphic Design, or Sport Management. Department-level co-curricular programming (sales and analytics career panels, Otterbein READY career development) supplements classroom learning. Stated student learning outcomes align with Otterbein’s KMERI goals—students develop disciplinary knowledge, analytical toolkits, communication skills, ethical decision-making and engagement with professional communities.

Entry requirements

The course catalog and department pages describe program content and learning goals; specific admission standards to the university or to the major are set by Otterbein and listed in the official course catalog and admissions materials. Prospective students should consult Otterbein’s admissions office or the course catalog for current application and prerequisite details.

Career prospects

Graduates are prepared for roles in advertising, sales, brand management, retail management, digital marketing, marketing research and analytics, generalist marketing roles and further graduate study. The department reports a 90% and above placement rate for marketing graduates, with recent hires at organizations such as JP Morgan Chase, Mettler-Toledo, Nationwide, OhioHealth, Sherwin-Williams and Express, Inc. Regular industry engagement—guest speakers, client projects and local chapter activities of the American Marketing Association—supports internship and networking opportunities.

Scholarships & funding angle

The program description does not list specific scholarships. Applicants should review Otterbein’s general scholarship and financial aid pages, and explore departmental or college-wide awards, internship stipends and external scholarships through professional bodies such as the American Marketing Association or industry partners. Early engagement with the career services and department faculty can reveal targeted funding or paid project opportunities tied to internships and client work.